Meet Brad

I’m Brad — just a guy who is perpetually curious and usually skeptical about the products and "hacks" we’re all being sold.

My daughter drew this picture of me years ago, and I made it my logo as it is a lot more honest than any corporate marketing deck I could possibly create. If something lives up to the promise, or if it’s a discovery that just clicks... well, That’s News To Brad.

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Straight talk on stuff that matters.

Influencers say everything is "life-changing," but I’m here to see how it actually goes in the real world. From coffee pod recycling and cleaning strips to those "must-have" golf aids, I’m testing the everyday items that claim to make life better.

But it’s not just about products. Sometimes, I’m sharing a "no way—cool!" discovery I just learned for the first time—like finally changing a car key battery without breaking the fob. No brand deals and no BS.

The Handshake:

I buy most of what I test, but sometimes I’ll share a gift or a hack I stumbled across. No matter how I got it, my opinion isn't for sale. If it’s junk, I’ll say it—and if it’s the real deal, you’ll be the first to know.

A Human Hype-Filter

The Problem: The Hype is Everywhere.

Every time you scroll through your phone, it feels like you’re being sold something. You see people with perfect production crews telling you that a "revolutionary" gadget changed their life. Most of the time, they’re just reading a script and cashing a cheque. Meanwhile, you’re left with a lighter wallet and a drawer full of stuff that doesn't actually work.

The Solution: Real Reviews. Real Results.

I’m not a professional reviewer, and I don't have a crew. I’m just a guy who is tired of the fluff. That’s News To Brad started because I wanted to know the truth about the mundane things we all buy. It’s unscripted, it’s honest, and it’s a zero-hype zone.

That's News To Brad: The Newsletter

Because 60 seconds isn't enough.

Most of my videos are quick—under a minute to show you a 👍🏻, a 👎🏻, or a 💡 discovery. But the real story is usually a bit more complicated.

This is my weekly "uncut version" delivered via email. It’s where I get into the deeper dives I can't fit into a Short—the products I’m currently skeptical about, the life-hacks I’m still struggling with, and the discoveries that actually clicked. No hype, no scripts, and no BS. Just the raw notes from my garage to your inbox.

Genius or Garage Filler?

The newsletter is also how I find my next test. If you’ve seen an ad that looks too good to be true, or you’ve found something so cool it left you awestruck, just hit "Reply" to any of my emails. Tell me what I should look into next. Even if you don't have a link, tell me: What’s the last thing you bought that made you want to throw it out the window? I’m all ears.

SUBMIT A PRODUCT

Follow the Discovery

I’m harnessing the power of modern technology (my mobile phone camera—it’s like magic) to see if these products actually work. No fancy lighting or film crews, just me trying to find the real deal.

It's that simple.

FAQ's

Is That's News To Brad sponsored or paid by brands?

No. Brad buys every product himself (or it can be a family or friend gift) so the reviews are not sponsored, not scripted, just Brad—100% independent. That’s how you get real reviews, real results, zero hype.

How do I submit a product or service for Brad to test?

Email [email protected] with your name, a link to the product, and why you’re skeptical. Brad reads every email but only tests the ones that catch his eye.

What do your verdicts mean (👍🏻, 👎🏻, --,💡)?

👍🏻 Good | 👎🏻 Bad | -- Meh | 💡 The Click

Are your reviews scripted?

No scripts—what you see is real-time reactions and testing. If Brad looks confused, it’s because he is, and that honesty keeps the reviews not scripted, just Brad.

Do you test services and everyday products, or just gadgets?

Both. Brad tests everyday products and services with big promises to see if the hype holds up—real review, real results, zero hype.

How do you choose what to review and how long does it take?

Brad picks items that look interesting, ridiculous, or heavily hyped, often from viewer emails. Timing depends on availability and testing time, so there’s no guaranteed schedule.

Where are you based, and do you accept submissions from across North America?

Content is created for a North American audience, focusing on products and services available in the region. Yes—send your suggestions from anywhere in North America.

For Paul.

This project is dedicated to my friend Paul, who left us too soon. It’s a reminder that life is too short to waste on things that don't work and stories that aren't true. Stay curious. Stay real.

Email: [email protected]